{"id":21,"date":"2026-10-11T12:02:23","date_gmt":"2026-10-11T12:02:23","guid":{"rendered":"https:\/\/staging.bellolist.com\/?page_id=21"},"modified":"2026-10-11T12:02:23","modified_gmt":"2026-10-11T12:02:23","slug":"home","status":"publish","type":"page","link":"https:\/\/staging.bellolist.com\/","title":{"rendered":"Home"},"content":{"rendered":"\n<!-- \n  BELLO HOMEPAGE \u2014 paste into WordPress page editor (Code Editor view), then switch back to Visual.\n  Requires the Bello child theme (v1.0.1+) for the .bello-* styles.\n-->\n\n\n<p class=\"bello-kicker wp-block-paragraph\">Bello is coming to Des Moines<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">A plumber you can <span style=\"text-decoration:underline;text-decoration-color:#FB4F14;text-decoration-thickness:.09em;text-underline-offset:.12em\">actually trust.<\/span><\/h1>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">Bello matches you with verified local pros \u2014 plumbers, electricians, HVAC techs. No lead auctions. No spam calls from five companies. Just the right person for the job, booked in minutes.<\/p>\n\n\n<div class=\"geodir-search-container bsui sdel-d2ecaa52\" ><div class=\"geodir-search-form-wrapper mb-3\">\n\t<form class=\"w-100 d-block geodir-listing-search gd-search-bar-style geodir-search-show-all\" data-show=\"\" name=\"geodir-listing-search\" action=\"https:\/\/staging.bellolist.com\/?page_id=8\/\" method=\"get\" style=\"box-sizing:content-box;\">\n\t\t<input type=\"hidden\" name=\"geodir_search\" value=\"1\" \/>\n\t\t\n\t\t<div class=\"geodir-search row gap-2 gy-2 px-3 align-items-center\" style=\"row-gap:0!important;\">\n\t\t\t\t<input type=\"hidden\" name=\"stype\" value=\"gd_place\" data-slug=\"places\" \/><div class='gd-search-field-search col-auto flex-fill\n px-0' style=\"flex-grow:9999 !important;\" data-rule-key=\"s\" data-rule-type=\"text\">\n\t<div class=\"\" ><label class=\"visually-hidden form-label\">Search for<\/label><div class=\"input-group-inside position-relative w-100\" ><div class=\"input-group-text  bg-transparent border-0\"><span class=\"geodir-search-input-label hover-swap text-muted\" onclick=\"jQuery('.search_text').val('').trigger('change').trigger('keyup');\" aria-hidden=\"true\"><i class=\"fas fa-search hover-content-original\"><\/i><i class=\"fas fa-times geodir-search-input-label-clear hover-content c-pointer\" title=\"Clear field\"><\/i><\/span><\/div><input type=\"text\"  name=\"s\"  placeholder=\"Search for\"  class=\"form-control search_text gd_search_text w-100\"  onkeydown=\"if(event.keyCode == 13) geodir_click_search(this);\"  onClick=\"this.select();\"  autocomplete=\"off\"  size=\"16\"  aria-label=\"Search for\" ><\/div><\/div><\/div>\n<div class='gd-search-field-near col-auto flex-fill\n px-0' style=\"flex-grow:9999 !important;\" data-rule-key=\"near\" data-rule-type=\"text\">\n\t<div class=\"\" ><label class=\"visually-hidden visually-hidden form-label\">Near<\/label><div class=\"input-group-inside position-relative w-100\" ><div class=\"input-group-text  bg-transparent border-0\"><span class=\"geodir-search-input-label hover-swap text-muted\" onclick=\"jQuery('.snear').val('').trigger('change').trigger('keyup');jQuery('.sgeo_lat,.sgeo_lon').val('');\" aria-hidden=\"true\"><i class=\"fas fa-map-marker-alt hover-content-original\"><\/i><i class=\"fas fa-times geodir-search-input-label-clear hover-content c-pointer\" title=\"Clear field\"><\/i><\/span><\/div><input type=\"text\"  name=\"snear\"  placeholder=\"Near\"  class=\"form-control snear w-100\"  onkeydown=\"javascript: if(event.keyCode == 13) geodir_click_search(this);\"  onClick=\"this.select();\"  autocomplete=\"off\"  size=\"16\"  aria-label=\"Near\" ><\/div><\/div><\/div>\n<div class='gd-search-field-search col-auto flex-grow-1 px-0'>\n\t<div class=''>\n\t\t<button type=\"button\"  class=\"geodir_submit_search btn w-100 btn-primary\"  data-title=\"fas fa-search\"  aria-label=\"Search\"  ><i class=\"fas fas fa-search\" aria-hidden=\"true\"><\/i><span class=\"visually-hidden\">Search<\/span><\/button>\n\t<\/div>\n<\/div>\n\t\t<\/div>\n\t\t\t\t<input name=\"sgeo_lat\" class=\"sgeo_lat\" type=\"hidden\" value=\"\"\/>\n\t\t<input name=\"sgeo_lon\" class=\"sgeo_lon\" type=\"hidden\" value=\"\"\/>\n\t\t<div class=\"geodir-keep-args\" style=\"display:none!important\">{\"hide_search_input\":\"\",\"hide_near_input\":\"\",\"input_size\":\"\",\"bar_flex_wrap\":\"\",\"bar_flex_wrap_md\":\"\",\"bar_flex_wrap_lg\":\"\",\"input_border\":\"\",\"input_border_opacity\":\"\",\"input_rounded_size\":\"\",\"btn_bg\":\"\",\"btn_rounded_size\":\"\",\"btn_rounded_size_md\":\"\",\"btn_rounded_size_lg\":\"\",\"bg\":\"\",\"mt\":\"\",\"mr\":\"\",\"mb\":3,\"ml\":\"\",\"pt\":\"\",\"pr\":\"\",\"pb\":\"\",\"pl\":\"\",\"border\":\"\",\"rounded\":\"\",\"rounded_size\":\"\",\"rounded_size_md\":\"\",\"rounded_size_lg\":\"\",\"shadow\":\"\",\"css_class\":\"\"}<\/div>\t<\/form>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bello-ticket is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group bello-ticket-head is-layout-flow wp-block-group-is-layout-flow\"><span>JOB TICKET <span class=\"no\">#0042<\/span><\/span><span>DES MOINES, IA<\/span><\/div>\n\n\n\n<div class=\"wp-block-group bello-ticket-body is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"req wp-block-paragraph\">Homeowner request<\/p>\n\n\n\n<p class=\"req-text wp-block-paragraph\">&#8220;My water heater is leaking and it&#8217;s Sunday.&#8221;<\/p>\n\n\n\n<p class=\"time wp-block-paragraph\">Received Sunday \u00b7 8:42 PM<\/p>\n\n\n\n<div class=\"wp-block-group bello-ticket-match is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group who is-layout-flow wp-block-group-is-layout-flow\"><p><b>Holt Plumbing<\/b><br><span>4.8 \u2605 \u00b7 5,200 reviews \u00b7 Licensed &amp; insured<\/span><\/p><\/div>\n\n\n\n<p class=\"bello-stamp wp-block-paragraph\">MATCHED<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group bello-ticket-foot is-layout-flow wp-block-group-is-layout-flow\"><span>Bello Verified pro<\/span><span>No shared leads<\/span><\/div>\n<\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"bello-sec-no wp-block-paragraph\">01<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Bello works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Describe the problem in plain words. We handle the rest.<\/p>\n\n\n\n<div class=\"wp-block-group bello-steps is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group bello-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"n\">1<\/p><div><p><b>Tell us what&#8217;s wrong<\/b><\/p><p>&#8220;The basement drain is backing up.&#8221; &#8220;Furnace quit on the coldest night of the year.&#8221; Talk like a human \u2014 our AI figures out the trade, the urgency, and what to ask next.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-group bello-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"n\">2<\/p><div><p><b>We verify, then match<\/b><\/p><p>Every pro on Bello is licensed, insured, and reviewed by real neighbors. We match you with one verified pro \u2014 not five strangers fighting over your phone number.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-group bello-step is-layout-flow wp-block-group-is-layout-flow\"><p class=\"n\">3<\/p><div><p><b>Book with confidence<\/b><\/p><p>See upfront pricing ranges, real reviews, and actual availability. Book in minutes, right from your phone.<\/p><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"bello-sec-no wp-block-paragraph\">02<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bello promise<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The big directories turned your phone number into a product. We&#8217;re built the opposite way.<\/p>\n\n\n\n<ul class=\"wp-block-list bello-promise\">\n<li><span class=\"tick\">\u2713<\/span><span><b>One pro per job.<\/b> Your request goes to a single verified pro \u2014 never auctioned to the highest bidder.<\/span><\/li>\n\n\n\n<li><span class=\"tick\">\u2713<\/span><span><b>Verified means verified.<\/b> License, insurance, and real customer reviews \u2014 checked before anyone gets the badge.<\/span><\/li>\n\n\n\n<li><span class=\"tick\">\u2713<\/span><span><b>Honest pricing.<\/b> Upfront ranges before anyone knocks on your door. No &#8220;free estimate&#8221; that turns into a sales pitch.<\/span><\/li>\n\n\n\n<li><span class=\"tick\">\u2713<\/span><span><b>Local first.<\/b> Launching in Des Moines with pros your neighbors actually recommend.<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group bello-band is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"bello-sec-no wp-block-paragraph\">FOR PROS<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">You&#8217;re the pro Des Moines calls. Get found first.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One exclusive territory. Your jobs, your customers \u2014 no bidding wars, no shared leads. We&#8217;re onboarding a small group of founding pros before launch.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:hello@bellolist.com?subject=Founding%20pro%20\u2014%20Des%20Moines\">Become a founding pro<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/staging.bellolist.com\/index.php?rest_route=\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.bellolist.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/staging.bellolist.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/staging.bellolist.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.bellolist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21"}],"version-history":[{"count":2,"href":"https:\/\/staging.bellolist.com\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":24,"href":"https:\/\/staging.bellolist.com\/index.php?rest_route=\/wp\/v2\/pages\/21\/revisions\/24"}],"wp:attachment":[{"href":"https:\/\/staging.bellolist.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}