For Des Moines–West Des Moines plumbers. Your shop is already listed on Bello, free. This page is about the slot above the listing.
The problem with lead sites
Angi sells the same lead to 3–8 of your competitors and charges $20–85 for it, on top of ~$300/yr membership. Because shared leads close so rarely, the average cost per booked job on Angi works out to about $542. Google’s exclusive leads run ~$57 each; Angi’s own exclusive tier is $80–150. You’re paying to fight your neighbors for the same phone call.
What Bello does differently
Bello doesn’t sell a list of names. Homeowners answer a short quiz — the problem, the urgency, the ZIP — and Bello matches them to one plumber: the Featured Partner in that category. The lead arrives already qualified:
- What the problem is (leak, clog, remodel…)
- How urgent it is (standard, urgent, emergency)
- Where they are, and that they’re ready to book
A matched, exclusive buyer — not a click shared with five shops.
The offer
| Free listing | Featured Partner | |
|---|---|---|
| Directory presence (name, address, phone) | ✅ | ✅ |
| Appear in quiz results | as an alternate | #1 match slot |
| Quiz callback leads sent to you | — | ✅ |
| Price | free | $750/mo flat |
Prefer pay-per-lead? Alternative track, tiered by the quiz’s urgency tag — $75 standard · $125 urgent · $200–300 emergency — exclusive to you, every time.
Founding-partner pricing: $750/mo is below the typical rank-and-rent band ($500–3,000+/mo, ~$1,500 average). It’s the launch price for our first partners — it moves up as the lead flow is proven. The quiz matching is part of the deal, always — no add-ons, no menus.
How it works
- You say yes — we flip your existing listing to Featured.
- Homeowners take the quiz; urgent jobs route straight to you.
- Callback leads come to your phone with the job details attached.
Your shop is already listed on Bello, free. The only question is whether you own the match slot or sit under it.